Exhibitor Advocacy Group Showcase the Way to Tradeshows Success
The exhibitor advocacy group was constituted by a group of members from the general service contractors, show management, unions, exhibitor-appointed contractors, and corporate exhibitor community. They aim to ensure the success of Trade show booth rental events, conventions, and other business events.
Moreover, we aim to promote reputable and transparent business practices, new models, and consistent business standards. Our company encourages other tradeshow industries to participate in discovering the best practices and aid in building an equitable and profitable sector for every constituency.
· Background
Before the outbreak of coronavirus, the trade shows carried out by exhibitors were deteriorating. That means, every year, the cost incurred in exhibiting at trade shows was increasing, and cost-saving was becoming more problematic. And hiring general contractors for exclusive show site services, including electrical material handling and rigging, become more expensive and complex, leaving the exhibitors with a lack of transparency in their services and the cost associated with them.
And those days, data was hardly shared so that the exhibitors could measure their potential ROI. Expenses continued to pile up without added value. Most industries have become reluctant to change because many trade shows were not adding value to their business. No one benefited from these trade shows, including exhibitors, organizers, or attendees. After The dissolution of the trade show exhibitor association, it has left no platform for exhibitors to talk about their pain points.
Authority should know that exhibitors’ needs are as vital to the industry as the attendees. You don’t believe that the trade show industry was benefited from exhibitors’ opinions. That’s why EDPA has stepped forward to support exhibitors. But after everyone realized the need to address the concern related to exhibitors, coronavirus shut down the world.
Being the best Trade show booth building company, we are thrilled to leverage the benefits of this face-to-face marketing and create potential opportunities for your business during this period. Before getting back to the trade shows, our company believes that addressing the exhibitor’s concern will help make better businesses in the future.
· Concerning Statement
Every event industry and trade show is in the recovery stage, and exhibitors are not accepting getting back to normal in their post-covid-19 marketing strategy. Earlier, the environment for exhibitors was declining due to lack of transparency, inflated trade show service cost, and poor metrics.
To bring success to this industry, change is necessary. Exhibitors’ needs are required to be recognized and addressed with a secure future. In addition, the cost related to health and safety protocols of covid-19 may affect the exhibitor’s transparency and drive more cost for every stakeholder.
That means exhibitors might have to bring fewer booth components for safety concerns. And you should know that exhibitors are at the edge of budgets slashing and fund shifting to put more emphasis on digital marketing.
· The Only Way Forward
The world is changing because of covid-19, which implies that Trade show booth design and other parts of the industry should change. The exhibitor advocacy group proposes that having a transparent communication age in management and proper metrics will assist in measuring success. And achieving cost efficiency provides consistent and clear rational fees for every event.
